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Business Slogans: How to Get Noticed and Be Remembered
Have you recently started a small business of your own? Have you thought about using business slogans to help your company get noticed and, more importantly, be remembered? Competition in business has always been fierce, but in this global and technologically-based economy, where information is instant and no customer is too far away, the competition is now even greater. With hundreds or even thousands of companies vying for the same customer base, any edge you can create, including using a slogan, to help your business stand out from the crowd is essential. In this article we will show you how you can use business slogans to accomplish this purpose, citing some prominent examples that have helped many other companies gain popularity and notoriety and rise to the top of their particular industry.
Business Slogans: What Are They and How Do You Use Them?
Unless you’ve been living in a media-free world somewhere, the chances are pretty good that you have seen business slogans in action. These slogans, which are also called taglines, are short, catchy phrases that are written by companies to help get their businesses noticed. Business slogans are often used in marketing and advertising campaigns and are aimed to draw attention to a particular business, using words that potential customers will remember the next time they want to make a purchase. Here are just a few examples of some catchy and very effective business slogans:
- Subway—“Eat Fresh”
- McDonalds—“I’m loving it”
- ESPN—“The leader in worldwide sports”
- Dodge—“Ram Tough”
- M&Ms Candy—"The milk chocolate that melts in your mouth - not in your hand."
- Campbell’s Soup—“M'm M'm Good!”
- Burger King—“Have it Your Way”
These business slogans, and many just like it, have helped these products to become household names and the companies that produce them to make millions, even billions in worldwide sales.
Tips for Creating Business Slogan
There are several factors to consider when creating a slogan for your new or established company. Some of these are:
- Keep It Short. Slogans which contain only a few words will be much more memorable than longer ones.
- Make It Catchy. Another tip for creating a winning slogan is to make it catchy. To do this, try to use words that everyone will know but combine them into a kind of melody. The examples above can be great models if you’re stuck.
- Make It Relative. Whatever slogan you decide on, make sure it is relevant to your company and the products or service you offer.
- Hire an Expert. If you’re having a difficult time coming up with a slogan on your own, it could be that you’re too involved with the company to see it how others might. In this case, it might be time to hire someone else to create it for you.
Some companies even opt to hold a contest among their customers to see who can develop the best business slogan. This is a great way to get people involved with your business, and with all the ideas they’re bound to produce you’d probably be surprised by how many fantastic slogans they can generate.